Available on the optional navigation radio for 2011 A4, A5, and Q5 models

Audi has announced that HD Radio Technology will be standard on its 2011 model year A6, A8 and Q7 vehicles.The 2011 Audi A4, A5 and Q5 models, sold at lower price points, will also offer the technology, but with the optional navigation radio.

"We are dedicated to providing our customers with the best entertainment options to enhance their Audi driving experience," said Filip Brabec, General Manager, Product Planning at Audi of America. "These upcoming 2011 models will be fully equipped with the best in digital broadcast engineering, making it a clear choice to offer HD Radio Technology to our customers."

Compared to static-laden traditional AM/FM radio, HD Radio offers CD-quality sound on FM channels, and FM-stereo quality sound on AM channels. According to iBiquity Digital Corporation, the company holding the trademark for HD Radio, there are more than 2,000 HD Radio stations and more than 1,100 HD2/HD3 channels (FM multicast) currently on the air. As of today, HD radio is available to 85 percent of Americans. It's interesting to note that when HD Radio debuted, "HD" was the abbreviation for "Hybrid Digital," but that was later dropped. Today, "HD" is simply part of the brand name - contrary to popular belief, it doesn't stand for "high-definition." Audi's press release is pasted after the jump.

[Source: Audi]

PRESS RELEASE

Audi Standardizes HD Radio™ Technology in Three Models

• HD Radio Technology will be standard on 2011 A6, A8 and Q7 models
• Available on the optional navigation radio for 2011 A4, A5, and Q5 models
• All cars will be available at U.S. Audi dealers by Fall 2010

HERNDON, Va., Jan 7, 2010 - Delivering the latest in digitally enhanced audio, extra programming and advanced data services, Audi of America today announced that it will offer HD Radio Technology as a standard feature on some of its 2011 models, including the A6, A8 and Q7. HD Radio Technology will also be available via the optional navigation radio in the 2011 A4, A5 and Q5 models. All models will be available at U.S. Audi dealerships by Fall 2010.

"We are dedicated to providing our customers with the best entertainment options to enhance their Audi driving experience," said Filip Brabec, General Manager, Product Planning at Audi of America. "These upcoming 2011 models will be fully equipped with the best in digital broadcast engineering, making it a clear choice to offer HD Radio Technology to our customers."

"As a leader in engineering, Audi provides its drivers with high-quality innovation that truly defines the luxury markets, and they continue to raise the bar with the inclusion of HD Radio Technology," said Jeff Jury, Chief Operating Officer of iBiquity Digital Corporation, the developer of digital HD Radio Technology for AM and FM audio and data broadcasting. "We are extremely pleased to be partnering with Audi and enabling their enthusiasts to enjoy the extra programming, crystal-clear sound, and advanced data services to enhance the driving experience."

HD Radio Technology is available to 85 percent of Americans with more than 2,000 HD Radio stations on the air, and 1,100+ new HD2/HD3 Channels (FM multicast). The digital platform offers fresh, creative programming on HD2/HD3 Channels, with CD-quality sound on FM and FM-stereo quality sound on AM.

More information on HD Radio broadcast stations currently on air nationwide can be found at http://www.hdradio.com.

Filed under: Technology, Audi

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